The Golden Pin Design Award unveils 17 posters designed by Bito to raise awareness about the UN’s Sustainable Development Goals and to celebrate the award’s 2019 Grand Ceremony. Themed “Gala @ 23:59”, it aims to inspire the design community to take urgent action and champion design for sustainability by following the UN’s 17 SDGs.
Founder of Bito and Golden Pin Design Award 2019 Grand Ceremony creative director, Keng-Ming Liu believes that positivity is essential to overcoming this challenge we all face together, echoing the Taoist philosophy that everything is interconnected and the demise of one might become the rise of another. “Gala @ 23:59” is a celebration held one minute before the new dawn when designers will lead the world towards a sustainable future.
Whereas in past years the award ceremony key visual has been presented as a single image, this year’s key visual is a series of 17 individual posters that are all connected through branding. Each poster is a play on the Golden Pin Design Award logo, inspired by the 17 SDGs, and each features the same background color scheme of primary blue and yellow, alongside black and white. The illustrations were created through various 2D and 3D techniques by a team of six designers at Bito.
For Keng Ming Liu’s fourth year as award ceremony creative director, he continues on from his 2018 theme “Nature Knows” by throwing more support behind climate action and design for sustainability. The theme in 2017 was “Convergence”, highlighting the award’s role as a hub for designers from all across Asia and beyond. His very first Golden Pin Design Award commission was the award ceremony opening video in 2016, which won the coveted Bronze Cube at the 96th ADC Awards in New York.